Definition and Context Connotations
Avoid Misrepresenting Your Own Intended Message
I know for search engine optimization purposes you should see the words commonly confused in various, if not redundantly exact, forms in my headings’ usage too, but we are here for the purpose of knowledge sharing and “flowing” the learning which dictates a different, more important use of headings. Content is still king, right? Anyway, on with the boring, babbling lesson … and to please Ryan and the SEO sensors we should have a belated SEO start:
Words Commonly Confused
There are a lot of aggravating nuances to our English rules of grammar, use of homophones, and varying, if not contrasting, definitions to words that have multiple uses and hence multiple opportunities to confuse. We’re not saying avoid using words commonly confused, merely be sure you are using the right word in the right way at the right time. Since we are talking about specifically about professional writing, and we hope that you strive to have all of your web and Internet copy be of professional standards (you never know who’s reading), we should focus not just on the words commonly confused, but how their misuse can be misleading, and how the misleading can lead to missed opportunities.
Credibility Means Conversion
There is no two ways about it, if you lose or fail to gain credibility the likelihood of converting an interested searcher into an intrigued customer are just about as slim as winning the multi-state PowerBall lottery; just a rough guess, but that is about 80000000 to 1 – yes, that is an eighty followed by seven zeros!
Making a simple mistake in using words commonly confused does not potentially merely mislead or misdirect the reader from your intended meaning, it may cause you (and your message, your sales pitch, your meaning) to lose credibility meaning less likeliness of a conversion to a sale or a longtime customer.
First Impressions Count
When you are putting some much expense into your company, its website design and Internet marketing, don’t let it easily slip away via an avoidable mistake. Keep your message clear, your credibility intact, and your conversions higher by not confusing or failing to convince a potential customer with commonly confusing words, definitions and meaning.
Web Writing Help
We will post a quiz next week to help keep you on your toes with commonly confused words. In the mean time, you can check out yesterday’s blog post about commonly confusing words by W. R. Mineo on his blog about this subject … remember, there will be a quiz next week.
Also, you can check out our other web writing tips articles while you’re are on study break for next week’s quiz. Did we mention there would be a quiz on commonly confusing words next week?
Keep writing, keep revising, and safe surfing!