Our Services


Digital Marketing

The Basics of Website Start-Up


Marketing Analysis

Target Audiance


At the beginning of your project, we will give you a “Concept Questionnaire” that will help us understand the colors and designs you prefer for your new web site. Your accounts manager will work with you and your staff to answer some basic questions that we will need to know to familiarize our staff with your business and your industry. No two site are ever the same, even if we worked in your industry for years. This is the most important part of the Design and Development process.

Since we will be using this information to build your new site, be as specific as possible, ask as many questions and give as much input as you can to make sure you are fully aware of what it is your are asking for , at the end that is what you will be provided with.  Once you have received your discovery documents you then can have a better idea of what the project will require both in time and cost.

The discovery process is a stand alone process. It is provided to you as a service, if you already have a discovery document done by another firm, we are happy to look that over and review it with you. Once the discovery process is finished you have your discovery documents, proposal, and project planning documents. This will include our recommendations of how you need to proceed with the project, estimated cost (both money and resources) we can discuss the documents you have and revise the plan if something does not meet your requirements. Once everything is finalized we move on to the next stage.

§ Discovery is not a process that can be skipped, if you are asking for a web development project to be completed and you are not willing to do a discovery on the project the likely results will be a web site that is triple or even four times the necessary resources.

Web Design & Development


 Concept & Content

So you need a website developed? The first question you might have is how to get that done, what will I have to do? Let’s take a few moments to let you know what you are getting yourself or your company into.

To build a professional website is not something you can hire out to do. Yes I said you can not hire someone to do it for you. Then how is it this firm even exists? DSKnights specializes in “WordPress Development & Web Marketing”

Translation: Building you a web site and helping you market it so that people come to it and convert into customers.

But no one can build you an effective online business without your input, no one knows your business and your target demographic like you do. that said you might not know who your target demographic is, that is where we come into play. We are the industry experts on how this process is done,  you are the expert on running your business. Together we can plan, design, & develop an effective online business with you to meet your desired goals and help your company grow.


The Look, Feel & Layout


At the beginning of the design phase you will already have finished the preceding Discovery Phase, so all the content and imagery will be have been provided to us at the start of this phase and will allow us to complete this phase without delay. This is where we put the project plan into action, where you will be able to see imagery of how the site design will look. I know I could not have been more vague right? 🙂 Before you get to this phase you will already have an idea from the Discovery Phase as to what you should be looking at, at this point. Phase Two will conclude with you approving the design and we will be moving on to the next stage. You will have two revisions of the provided imagery to make sure we get it right.


Configuring & Wireframing


The concept layout approved in Phase Two is converted into a customized WordPress template, pages are built and functionality is added. Programmers build in any special features in the project planning documents agreed upon in the discovery phase. Both the Design Phase and the Development phase don’t look like there is much going on ,but this is where we do all the things that we have agreed upon in the project planning, so this could take a few day or even a few weeks depending on the size of the project, and as stated before no two sites are the same so i can not really provide much information other than to say, this is where all the magic we discussed with you in your discovery meeting. 🙂 you will have two revisions of the wireframing to make sure we get it just right. At this point you are looking at a website that looks and acts like it will once it is launched. one the wireframing is approved we move on to the next phase.


The Testing & Revision


You review the web site for features and content and create a list of revisions that need to be made, if any.

Note: revisions are minor updates and changes to existing content and not new additions to the project. If you want to make revisions to the design concept, other previously approved items, or if the time required to make revisions exceeds 4 hours, you will be billed for these changes on the final invoice at our standard hourly rate.

Phase Four concludes when you approve the requested revisions and the final payment is received.


Live Interactive Site

In the preceding phase you have approved the web site and stated it is time to launch the site. In this Phase your accounts manager will request a Launch of the site, a launch date will be agreed upon if not already provided. We will publish your web site so that it is viewable on your domain name.

§ Important Note: Due to the nature of the Internet, it can take up to 72 hours for a newly published website to be viewable by everyone.



1901 Dresden Rd,
Zanesville, OH 43701 




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